The Calendar Barely Moved. Your Operating Reality Did.

A 2026 timeline that accounts for what actually shifted. Longer inventory lead times, earlier creative windows, and milestones that might not match the countdowns you’ve read before.

The Only Fixed Date Is the Peak.
Build Everything Backwards from There.

A high level overview of the timeline to get you thinking. As we go deeper within the playbook we'll see more specifics from partners and operators in the weeds.